Thursday, June 4, 2009
Research Confirms: If I'm Cryin', I'm Buyin'
Your company has an amazing product. You want to show me everything it can do. It can get the stains out of my clothes and cut a car in half while calling my ex-boyfriend’s mother to gently inform her that I broke her flower vase - all at the same time. But research shows that learning these benefits has little impact on me as a consumer if I’m not driven emotionally.
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Labels:
Handshake 2.0,
Marketing,
Web 2.0
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