A web presence is important for any business; this is particularly true for musicians. How do I decide whether or not to attend a show at The Lantern in Blacksburg, Virginia by a band or DJ I don’t recognize? I look them up online. A poor web presence or unappealing recorded tracks can easily dissuade me.
When I met Lorin Ashton of project Bassnectar in August of 2007, he was already a frequent MySpace blogger and a YouTube hit with a large following on the west coast, including what SF Weekly described as “The largest cult following of any DJ in San Francisco.”
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