Monday, October 19, 2009

Marketing on YouTube: A Double-Edged Sword

“Brands that let their channels lapse and fade away into the wasteland of untidy and untended pages lack a clear understanding of how to use YouTube as a social media vehicle,” writes Catherine-Gail Reinhard, creative director at Videasa, on Mashable.

A branded social media account requires a strong commitment. B.L. Ochman, a social media strategy consultant to Fortune 500 companies and the head of, wrote about how starting a Twitter account and then not using it can be damaging to a company's brand. A YouTube account can certainly be valuable, but requires just as much care.